So, our second kickstarter campaign is nearly at the end of its run. We’ve just topped 60%, but still have $12,000 to go to reach our funding goal and get our project started. We’ve been having problems with getting people to re-pledge to the new project, and it’s been dubbed our “Knowledge Problem” by one of the guys I’m working with to make this project a reality.
What is the knowledge problem? At the heart of it is the fact that there are currently around 300 people who pledged to our first campaign who have not pledged to our new campaign. Their pledges were cancelled and we’re not receiving any of those funds, but they think they’re still backing the project. Essentially, it’s a misunderstanding about how the transition from the first campaign to the second campaign worked.
So, our initial kickstarter failed.
It really doesn’t feel like a failure, honestly, because even though our fundraising goal wasn’t met, the project ended up being an incredible way to introduce this movie to the world.
From my perspective, it has been at turns terrifying and deeply satisfying as I watch my baby step out into the light and be judged. Thankfully, the response has been positive, and that has been very energizing. It’s something that can’t be measured by analytics or conversion rates or referrer stats - as the movie has become more public, the buzz has grown and more and more people reach out to us to offer help, advice, and support - we’ve been making surprisingly human connections in the midst of all this technology.
We’re continuing to move forward, with a lot more knowledge about running a micro-finance campaign, and a renewed energy focused on getting us to production in 2-3 months.
Stay tuned, it’s starting to get exciting. We’ve raised 10% of our new goal in the first hour of fundraising.
Also, our new kickstarter is here.