So, our second kickstarter campaign is nearly at the end of its run. We’ve just topped 60%, but still have $12,000 to go to reach our funding goal and get our project started. We’ve been having problems with getting people to re-pledge to the new project, and it’s been dubbed our “Knowledge Problem” by one of the guys I’m working with to make this project a reality.
What is the knowledge problem? At the heart of it is the fact that there are currently around 300 people who pledged to our first campaign who have not pledged to our new campaign. Their pledges were cancelled and we’re not receiving any of those funds, but they think they’re still backing the project. Essentially, it’s a misunderstanding about how the transition from the first campaign to the second campaign worked.
In the process of developing and publicizing the movie, there have been a lot of questions about how it’s going to be structured.
One approach to the topic that many people have brought up is the standard documentary trope of finding a few people experiencing the issue you are making the film about, and follow them - in the case of this film that would mean finding people who have issues with weight, allergies, etc, and seeing if they can improve their issues by adopting one of the ancestrally-based lifestyles we’re discussing in the film.
It’s a tried-and-true way to put together a movie, mainly because it gives you a pre-made arc to work with and characters for your audience to relate to. It’s popular because it works - it tugs at your heartstrings and give the audience a passive way to piggyback on someone else’s experience.
My objection to using this style for the film, and the reason we’re focusing more on the science around the issues than the human element, is because in weight-related discussion, anecdotal evidence is one of the barriers that has kept us from getting to the truth behind the issues.
So, our initial kickstarter failed.
It really doesn’t feel like a failure, honestly, because even though our fundraising goal wasn’t met, the project ended up being an incredible way to introduce this movie to the world.
From my perspective, it has been at turns terrifying and deeply satisfying as I watch my baby step out into the light and be judged. Thankfully, the response has been positive, and that has been very energizing. It’s something that can’t be measured by analytics or conversion rates or referrer stats - as the movie has become more public, the buzz has grown and more and more people reach out to us to offer help, advice, and support - we’ve been making surprisingly human connections in the midst of all this technology.
We’re continuing to move forward, with a lot more knowledge about running a micro-finance campaign, and a renewed energy focused on getting us to production in 2-3 months.
Stay tuned, it’s starting to get exciting. We’ve raised 10% of our new goal in the first hour of fundraising.
Also, our new kickstarter is here.